Editorial Guidelines

These are the rules every Hair Color Inspo guide follows, from research to publication.

Research Before Writing

Every guide starts with a review of what already ranks for the topic, what readers ask in forums and what the top results leave out. We aim to cover what they cover, then go further on levels, starting colors, upkeep and honest limits.

Accuracy and Sources

Science and safety claims link to primary sources: peer-reviewed research on PubMed, or medical bodies such as the NHS. Each source is checked to confirm it exists and supports the exact sentence it is cited for. If a claim cannot be verified, it is written as professional guidance or removed. Styling and color technique are presented as professional practice and do not need a citation.

No Invented Experience

We never invent people, credentials, quotes, product tests or first-hand stories. Until named experts sign an article, it carries the editorial-team byline and makes no first-person claims. When an expert joins, their own answers are added and signed, and only after they approve them.

Brand-Neutral

We name dye types, developer strengths, pigments and ingredients, not brands or branded shade numbers. We accept no payment for coverage and use no affiliate links.

Safety

Guides that involve dye or lightening include a patch test 48 hours before every permanent or demi-permanent service, a strand test before lightening previously colored hair, and when to see a doctor. Lightening, dye-allergy and pregnancy topics are assigned a medical reviewer.

Updates and Corrections

Guides are reviewed as trends, research and reader questions change, and the updated date on each article reflects meaningful changes.